Guy Kawasaki
1) Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
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Description
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check. For nearly three decades, Kawasaki has earned a stellar reputation as an...
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Whether you're an entrepreneur, intrapreneur, or not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes. The Art of the Start 2.0 solves that problem by distilling...
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The innovation role is changing rapidly as companies embrace the open innovation movement, seeking external partners to co-create future products and services. This changes the way companies organize for innovation and it requires a new mindset and new skills; it is no longer enough to just be a good project manager, researcher, engineer or leader. The Open Innovation Revolution is for professionals and companies that want to get a better understanding...
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Pub. Date
[2024]
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"Think Remarkable explains in a tactical, practical, and succinct manner how to live a fulfilling life and make a difference. There are three stages to this process reflected in the book's three sections: Growth, Grit, and Graciousness. The book synthesizes two sources of information: Insights from 200 interviews conducted with remarkable individuals such as Jane Goodall, Stacey Abrams, Steve Wozniak, Angela Duckworth, and Bob Cialdini. (A complete...
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Pub. Date
2014.
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"A bottom-up strategy [intended] to produce a focused, thorough, and compelling presence on the most popular social-media platforms ... [guiding] you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging"--Amazon.com.
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The principal author of Business Plan Pro, the country's bestselling business plan software, simplifies the business planning process and reveals how to create business plans that grow with the business. Providing adequate guidance for every situation and every stage of business, readers are trained to ignore the traditional, formal cookie-cutter plans that other business planning resources offer and to focus on tailoring a plan to their company;...
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"The how-to guide to becoming a go-to expertWithin their fields, thought leaders are sources of inspiration and innovation. They have the gift of harnessing their expertise and their networks to make their innovative thoughts real and replicable, sparking sustainable change and even creating movements around their ideas. In Ready to Be a Thought Leader?, renowned executive talent agent Denise Brosseau shows readers how to develop and use that gift...
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Attitude is at the heart of all human behavior and interaction, which has a significant bearing on positive outcomes. Attitude is fundamental to perception and one's responses to the world. Attitudinal improvement is the single best investment you can make in life because of its direct impact on future outcomes. In The Attitude Equation, you'll hear from some of the most successful people today, outlining the roadmap others can take toward personal...
Pub. Date
2013
Description
"Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary." "The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved."--BOOK JACKET.