From the Book - First edition.
America's genius for innovation
pt. I. Pathfinders to a new civilization
The heroes who got America going
John Fitch : first steamboat
Robert Fulton : successful steamboat services
Oliver Evans : high-pressure steam engine
Henry Miller Shreve : freed the waterways
The steamboat war : liberating business
Eli Whitney : the cotton gin to the machine age
Samuel Slater : dressing America
Francis Cabot Lowell : the Lowell girls
Samuel Finley Breese Morse : the telegraph
Cyrus McCormick : American big business
Isaac Merritt Singer : first successful American multinational
Charles Goodyear : vulcanized rubber
Albert Augustus Pope : democracy on wheels
Edwin Drake : drilling for oil
Levi Strauss : blue jeans
Elisha Otis : the safety elevator
Lewis Tappan : credit rating
Theodore Dehone Judah : transcontinental railway
The big four : Collis Potter Huntington, Leland Stanford, Charles Crocker, Mark Hopkins
pt. II. America takes off
Adventurous men unite a continent
Thomas Alva Edison : science of innovation
Leo Hendrik Baekeland : plastic
Wilbur and Orville Wright : wings
Garrett Augustus Morgan : gas mask
Edwin Howard Armstrong : modern radio
Reginald Aubrey Fessenden, Lee de Forest, Michael Pupin
section II: Democratizers
Henry Ford : the people's car
Ford's loneliest hour : George Selden's patent
George Eastman : the Kodak
Sarah Breedlove Walker : self-made American businesswoman
Amadeo Peter Giannini : the people's banker
Martha Matilda Harper : retail franchise network
Raymond "Pappy" Ingram Smith : chance
Juan Terry Trippe : jet age
Donald Calvin Burr : the People Express pioneer
General Georges Doriot : venture capital
section III: Empire builders
Ida Rosenthal : Maidenform Bra tycoon
The blow against the corset : Caresse Crosby
Samuel Insull : cheap electricity for all
Philo T. Farnsworth : television
Walt Disney : entertainment empire
Jean Nidetch : Weight Watchers clubs
Herman Hollerith, John Patterson
Thomas Watson Jr. : mainframe computers
Ken Olsen : minicomputers
Estee Lauder : cosmetics company
Malcom McLean : containers, luxury travel
The electronic elves of Silicon Valley
Gary Kildall : PC software
Herbert Boyer and Robert Swanson : biotech industry
Ted Turner : CCN, 24-hour electronic news
Joan Ganz Cooney : Sesame Street
Raymond Damadian : MRI scanner
Russell Simmons : marketing maestro of hip-hop
Larry Page and Sergey Brin : Google
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