A young witch named Kiki and her chatty black cat Jiji befriend a bakery owner. Kiki is an enterprising young girl, but she must follow tradition in order to become a full-fledged witch. Landing in a far-off city, and with the help of her new friend, she sets up a high-flying delivery service and begins a wonderful experience of independence and responsibility as she finds her place in the world.

Suzu is a shy high school student living in a rural village. For years, she has only been a shadow of herself. But when she enters 'U,' a massive virtual world, she escapes into her online persona as Belle, a globally-beloved singer.